Passionate About Paint.
Obsessed With The Details.
Honest advice, always. Over 33 years of automotive paint heritage — based in our dedicated studio in Atherstone, Warwickshire.
33+ Years Heritage.
One Obsession.
At Detailedbydale, we work on a simple principle: every vehicle deserves to look its absolute best, and every customer deserves honest, expert advice — without the bull.
Dale has spent over 15 years in the automotive paint detailing industry, following an impressive 18 years previously working in a Toyota paint shop. With a lifelong passion for cars, their paintwork and performance, what began as a love of getting things just right has grown into a full-time detailing business based in a dedicated studio in Atherstone, Warwickshire.
Today, Detailedbydale proudly holds a 5-star rating across more than 167 verified reviews — something built on attention to detail, quality workmanship and treating people properly.
Experience That Goes
Beyond The Shine
Dale has also worked as an accredited ceramic coating trainer for several brands across the Midlands, helping fellow detailers develop their skills in machine polishing, compound and pad selection, paint correction and ceramic coating installation.
“Whether it’s a cherished classic, a modern performance car, a daily driver or something a little more exotic, the approach remains the same: understand the vehicle, assess the paintwork properly and recommend what’s genuinely right for it.”
Centre Gravity
The studio works alongside respected specialists including Centre Gravity, renowned for Porsche suspension and geometry setup — carrying out dedicated detailing and safe wash procedures post-suspension setup prior to vehicle collection.
Retropower
Dale has worked with world-renowned bespoke automotive builders Retropower for over five years, preparing exceptional custom creations, one-off restomods and bespoke engineering builds to show-standard presentation.
Ed Watson Classic Car Restorations
The studio has previously assisted Ed Watson Classic Car Restorations with concours-level vehicle handovers, delivering meticulous paint correction and historic preservation for irreplaceable collector vehicles.
Accredited Ceramic Coating Trainer
Accredited trainer for leading ceramic coating brands across the Midlands, instructing fellow professional detailers in machine polishing technique, compound and pad selection, clear coat correction and certified ceramic installations.
A Studio Built
For Perfection
Ceramic coatings require controlled conditions to cure correctly. Our heated, secure studio ensures every job is done right.
Dedicated Studio
Our purpose-built studio operates with a strict capacity of two vehicles between two dedicated professionals, giving every car full space, clinical cleanliness, and undivided attention.
Climate Controlled
Regulated temperature & humidity throughout — essential for ceramic coatings to bond, cure, and cross-link correctly all year round.
Monitored Premises
High-definition 24-hour recorded CCTV and multi-point alarm systems ensure complete peace of mind while your vehicle is in our care.
By Appointment Only
We never rush jobs or take walk-ins. Every slot is booked in advance so Dale personally dedicates uninterrupted craftsmanship to your vehicle.
£2M PLI Insured
Fully protected with specialist motor trade & public liability insurance up to £2,000,000, covering daily commuters and cherished supercars alike.
Atherstone Studio
The Pavilions, Abeles Way, Atherstone (CV9 2QZ). Centrally situated to serve Warwickshire, Tamworth, Nuneaton, Coventry & the wider Midlands.
Independent By Choice.
No Exaggerated Promises.
Detailedbydale is proudly independent, meaning Dale isn’t tied to a single manufacturer or locked into selling one particular product. Products and processes are carefully tested and selected to suit the individual vehicle, its paintwork and the result the customer wants to achieve. Brands include CarPro, Gtechniq and Titan, to name just a few.
Selected Chemistries
Proudly independent and never locked into selling one brand. Formulations are thoroughly tested and chosen for your vehicle's specific clear coat — including CarPro, Gtechniq, Titan, and other world-class specialist products.
No Bull Advice
No unnecessary upselling. No exaggerated promises. Just straightforward advice, professional workmanship and a genuine passion for doing the job properly — recommending only what is genuinely right for your car.
Complete Transparency
From the initial inspection and honest recommendations to regular progress photos along the way and the final handover, we ensure you always know exactly how your pride and joy is being cared for and perfected.
More Than Just
A Detailing Studio
“We treat every customer like a friend. From the initial inspection and honest recommendations to progress photos along the way and the final handover, we want you to feel confident that your pride and joy is in safe hands.”
Out on Two Wheels
When Dale isn’t in the studio looking after other people’s automotive pride and joy, you’ll probably find him out on his motorbike taking in the open road.
Tinkering with the Porsche 968
A lifelong car enthusiast at heart, Dale spends his downtime hands-on in the garage with his own Porsche 968 or planning the next project build.
The Simple Perfections
Or, if it’s been a particularly busy day of relentless paint perfecting, enjoying the simple perfection of a classic cheese and ham sandwich.
Because at the end of the day, we’re car people first. We understand the attachment, the obsession and occasionally the questionable financial decisions that come with owning something you love.
Professional detailing, personal service and absolutely no bull.